After a decade of sporting Mi prefix on the Xiaomi’s premium devices, the company has decided to dropping branding for good. The prefix has been around since the first Xiaomi smartphone way back 11 years ago and up to the latest Mi 11 series.
Starting in 2021 Q3, Xiaomi’s product series “Mi” will be renamed to “Xiaomi”. This change will unify our global brand presence and close the perception gap between the brand and its products. This change may take some time to take effect in all regions.rd at is sets to unify its global presence
– Xiaomi
The first device to adopt the new naming convention is the new Xiaomi Mix 4 and the company is set to make just that as well to all their upcoming models.
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Via : Gizchina
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