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Vaio teased their upcoming handset starting with a retail box

cjmagowan  —  4 years ago ( Mar 07, 2015 )    |    News


From PC’s to mobile phones, the Vaio brand has undergone a major transformation. If you’ve not heard before, after years of bringing new PC’s with the brand, Sony finally sold the brand name to a Japanese Industrial Partners in Japan last February 2014 as part of the restructuring to focus on mobile devices, thus making the name Vaio as a standalone brand new company that will be making portable devices. Recently, we’ve heard rumors that the company is expected to announce their first mobile device on March 12. Just to seemingly confirm the early rumors, a handset bearing a model number VA-10J was spotted in Japan and that the handset was approved by the Japanese authorities back in December 2014.

The company behind the new handset is Vaio, and that the handset will be the first smartphone device that the new company is coming out with which is expected to be exclusively available in the Japanese market. It was further confirmed after a set of images pertaining to the alleged handset’s retail box showing the “Vaio” logo on it. Despite a number of speculations, the rumored handset will be a mid-range device with mid-range specs.


The Vaio VA-10J handset is reportedly to feature a 5-inch 720p display, a Quad-Core Qualcomm Snapdragon 410 processor with 2 GB of RAM and 16 GB of internal storage space. There’s also a 13 Megapixel main camera sensor on the back and a 5 Megapixel camera on the front. Though Viao officials showed a retail box of the handset, they failed to show the actual device itself which further make us wonder how the new Vaio handset would look like now that the brand and name itself is no longer at Sony’s camp.

But things should be pretty clear in a few days time as the company (as expected) will finally unveil the new handset for the market. We’ll be covering that later as soon as the handset will be revealed on March 12.