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VAIO officially unveiled its first smartphone the VAIO Phone (VA-10J)

cjmagowan  —  4 years ago ( Mar 12, 2015 )    |    Mobile


As we’ve known already, Sony sold the VAIO brand in 2014 and the brand that was once part of a giant company is now ready to stand on its own. As promised to bring out a device within a year. VAIO as what it stands today is ready to release its first consumer device in the smartphone market.

Simply known as the VAIO phone, the first smartphone from the company that will go head-to-head with the already established leaders in the industry. As a wise move so far, VAIO didn’t leap straight all the way to the top and instead, their new device will accommodate the mid-end market which will have a balance of both market value and hardware specs. VAIO will also start within the bound of their homeland and for the first VAIO phone, the device will be available in Japan in collaboration with one of the countries mobile carrier b-mobile to sell the first VAIO phone in the smartphone market.

The VAIO phone was already teased a few days ago from the company itself which  showed the retail box and handed some key information as to what to expect when the device is all ready to be unveiled and indeed, the VAIO phone has all the tech that a typical smartphone users would want in a device including the more stylish by very simplistic approach when it comes to design the handset.

The new VAIO Phone features a 5.0-inch 720p HD IPS display and is powered by a Quad-core 1.2 GHz processor with 2 GB of RAM and a expandable 16 GB of storage with microSD card support of up to 64 GB in capacity. Additionally, the VAIO phone also comes with a 13 Megapixel camera on the back and a 5 Megapixel camera on the front. Both cameras are designed to take a considerable high-quality pictures and is more than capable enough to serve as your daily on the go shooter.


The new VAIO Phone comes with Android 5.0 Lollipop and is said to carry less bloatware as compare to other devices. This might have something to do with an almost pure Android experience that the handset would bring and the fact that the handset is closely associated by a not that big mobile carrier in Japan. Users in Japan can get the first VAIO phone for 4,000 Yen or $33 a month under contract. If someone’s willing to shell out some cash and we mean a little more for a mid-range device, there’s a $420 price tag for units that’s off-contract as well.

VAIO Phone (VA-10J)

5-inch IPS LCD Display | 1280 x 720p HD

1.2 GHz Quad-Core CPU


16 GB Internal Storage

MicroSD card support up to 64 GB

13 Megapixel Rear Camera | LED Flash

5 Megapixel Front Camera

Single SIM (Micro)


Wi-Fi IEEE 802.11 a/b/g/n

Bluetooth 4.0


Android 5.0 (Lollipop)

2500 mAh Battery

71.3 x 141.5 x 7.95 mm

130 grams

Talk time : 800 minutes

Standby : 500 hours