Microsoft outs a low-end Lumia device for the emerging markets with the new Lumia 530. If you’ve heard the recent developments within Microsoft recently, as they are scrapping off the current Nokia X range, it seems that they have a more desirable replacement where the Nokia X was supposed to be headed.
We’ve been saturated with feature phones in both low-end and mid-end range of devices and it’s this time that Nokia and Microsoft will introduce its latest (if not the first) take in these market segments. These areas were Nokia feature phones, the Asha line and Nokia X was trying to hold on, Now that Microsoft is managing Nokia to its deepest reach, the company is trying to penetrate these area with a fully features smartphone device with specs that can compete from the likes of Samsung and other smartphone manufacturers who were already well established in these segments. The only difference they have is that Microsoft is bringing its own Operating System in to the table which is of course a great options for users especially that Microsoft recently released its latest Windows Phone 8.1 that brings new functionality to the young OS.
From the outside, if the screen sleeps, we would mistakenly think that the Lumia 530 is either an Asha or the Nokia X device as it takes an obvious design patterns from these devices. It is surrounded by a customizable matte polycarbonate shell with the 4-inch display occupying the front. As early rumors suggested, the Lumia 530 missed-out the usual camera button on the side with only physical keys are the power button and the volume rocker. The usual soft touch primary windows phone keys on the front has been replaced by an on display navigation bar keys.
On the inside, the Lumia 530 packs a 1.2GHz Qualcomm Snapdragon 200 Quad-core processor with Adreno 302 graphics processor and a rather modest 512 MB of RAM. It also comes with a 4 GB of internal storage but can be expanded with up to 128 GB microSD card, Microsoft also added a free 15 GB cloud storage on OneDrive.
It comes equipped with a single 5 Megapixel camera on the back. Be reminded though that the camera on this thing is a fix focus one so if you are expecting something greater than that then you’ll be disappointed and may look into higher end Lumia’s, but at a very affordable price, you can still enjoy using the Lumia 530 on some other areas.
Designed to be flexible, the Lumia 530 comes in both Single SIM and Dual SIM variants and supports 3G and HSPA+ network. It also feature a handful of connectivity options that includes Wi-Fi 802.11 b/g/n, Bluetooth v4.0 with A2DP, GPS with Assisted GPS + GLONASS and a built-in FM Radio.
The Lumia 530 measures 119.7 x 62.3 x 11.7 mm and weighs at around 129 grams. It runs Windows Phone 8.1 OS at the heart so you’d expect to have the same benefits as you would get from high end devices such as the intuitive word flow keyboard, Action Center and a fully feature Office for mobile and the popular offline navigation maps from Nokia.
In addition to the Lumia 530, Microsoft also announced a audio accessory with Coloud’s Bang mini speaker. This new Coloud Bang mini speaker is a rechargeable speaker that could last for 8 hours of continuous music. It’s a great companion for Lumia 530 along with MixRadio to plays your favorite music either online or even offline.
The Lumia 530 will be available in bright orange, bright green, white and dark grey accents with a choice of changeable shells that will fit your style. This new affordable Lumia device will be available starting next month with prices starts at 85 euros before duties and taxes.