Mass market is at the top list of priorities for LG as it expand its reach to new customers.Going forward to this dimension, the company is launching a new series of smartphone devices specific to this market segment. Rolling out this week will be the new K series handset from LG the new LG K10 and the LG K4, These two devices will hold the flagship launch of the series despite LG’s demo of the K7 from this year’s CES but all matters now is the features that these handset brings to customers and the price that they are going to have with.
The LG K10 is designed to feature a premium look and feel but without the premium price. I will be the standard-bearer of the two handsets and features a typical 5.3-inch HD display with InCell technology laminated by a 2.5D Arc Glass that complements its Glossy pebble design. Users today takes a phone which highly pick a handset based on its camera and the K10 should be able to take the lead with its premium 13 Megapixel main camera at the back and a highly capable 8 Megapixel front camera. The handset is juiced up by 2300 mAh battery which should equate to a day full of usage.
The LG K4 on the other hand is an entry-level handset but comes with features and specs that should stand out from the competition. It has a 4.5-inch FWVGA display and is powered by a 1 GHz quad-core processor coupled with 1 GB of RAM and 8 GB of internal storage. Selfie lovers should fine the K4 mostly compelling as it comes with a 5 Megapixel main camera paired with 2 Megapixel shooter on the front and it features Gesture shot and Flash for Selfie. The handset however is packed with a smaller 1,940 mAh battery but judging from its size, it should handle pretty well for basic operation and usage.
Both devices will be operated by Android 5.1 (Lollipop) and will come with LTE connectivity, Wi-Fi, Bluetooth, GPS and micro USB 2.0. The new K series from LG is the company’s effort to give users a premium mobile experience in a smaller profile and a less price tag.
The handsets will go on sale this week in Europe and Commonwealth of Independent States (CIS). In the next few weeks, LG will be rolling out these devices to Latin America, the Middle East and in Asia.