Apple Announces ‘Pro and Tell’ Event for October 28, New Macs Expected

Apple isn’t done with new announcements just yet as it prepares for another product showcase this month, inviting selected members of the media to its upcoming “Pro and Tell” event on October 28, 2026, in Los Angeles. The event is scheduled for 10 a.m. Pacific Time, or 1 a.m. on October 29 in the Philippines.

Apple’s latest teaser was shared by none other than senior vice president of Worldwide Marketing Greg Joswiak, hints at a focus on its professional product lineup. Though the company has yet to confirm the devices it plans to unveil, a redesigned MacBook Pro with a touchscreen and OLED display is among the products expected.

Rumors also points to updated Macs powered by Apple’s M6 chip and a refreshed iPad mini with an OLED display. However, these details remain unconfirmed, and Apple has not disclosed the complete product lineup.

The “Pro and Tell” showcase follows Apple’s “Welcome Home” event earlier this month, which focused on smart home products. With another round of hardware announcements approaching, Apple could have more updates in store for Mac and iPad users before the end of the month.